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Over the recent months, we’ve been busy extending our marine PR and marketing services to provide you with the full marketing mix.

With thanks to the Digital Marketing Institute (DMI), our Account Manager, Izzi Birchall has been working hard to achieve her Professional Diploma in Digital Marketing.

What is Digital Marketing and why do I need it?

In a matter of a few years, household internet access in the UK alone rose to 96% in 2020 making it the most powerful communication medium there is. Now, traditional PR and marketing efforts are being combined with digital to go a long way. It’s a cost-effective and measurable solution that can reach an even bigger audience.

Press releases and editorial are a core function of building backlinks to your website. When paired with Search Engine Optimisation and a fully optimised website, these handy, cost-effective tools will draw more attention to your marine business and away from your competitors. Effective Google search ads are also a crafty way to make sure your potential customer clicks on your site, giving you the competitive advantage you need.

As internet usage has increased, so has the adoption of social media. A well thought out social media calendar complimented with specific audience-targeted ads will help to raise your brand awareness more than ever. Google Analytics can be used to draw in various features of your digital campaign to see what works and what doesn’t. This means that you can readjust your campaigns, making them even more cost-effective!

Make your PR and marketing efforts go further

Digital marketing is important and shouldn’t be ignored when developing your marine business. That’s why we are now offering a mix of digital marketing services to fully support you with the help of our exceptional digital partner Semantic, based in Southampton.

With thanks to the Digital Marketing Institute (DMI), we are now fully qualified at a global standard and would also recommend the 6-month DMI PRO course to anyone interested in diving into digital. This is what Izzi had to say after receiving her Professional Diploma in Digital Marketing:

“I would highly recommend the Professional Diploma in Digital Marketing to anyone who has an interest in Digital Marketing. The course goes into a lot of detail, especially for SEO and Google Analytics which were the topics that I was really keen to learn about. It is in a series of bite-sized videos for you to learn at your own pace and prepares you with quizzes and practice tasks at the end of each module to perfect your learning.” Izzi Birchall, Account Manager

If you would like to speak to us about using digital as a valuable tool for your marine PR & marketing campaigns, please email us at g.bartlett@saltwater-stone.com or give us a call: +44 (0) 1202 669244.