Top 10 tips for writing a press release
A press release is a written document informing the media about a particular item of news. They are normally written by PR and communications experts whose job it is to inform target audiences about their clients.
There are various reasons for using press releases, such as raising awareness, protecting brand reputation and positioning clients within a particular industry. There are also some different types of press releases to consider.
Important things to remember when writing a press release:
2. Traditional formatting
4. Get attention
5. Get to the point
6. The five w’s
8. Include note to editor
9. Keep it short
Ensure your press release consists of around 300-500 words and preferably fits on to one page, or two at the most including the boilerplate. Anything longer will be wasting your time as journalists simply don’t have time to read long pieces. Remember, you don’t have to tell the entire story. If it’s newsworthy and the journalist wants to know more, he/she will ask for it.
10. Know the purpose
There are different types of press releases for different purposes. A press release might be written to broadcast something or geared towards SEO to attract more visitors to a website. Or it might be used as a way for sharing things on social media, such as a link or a video.
If you would like further assistance with your press release writing, please get in touch with us. We would be more than happy to help you get your news to as many relevant media outlets as possible.