Building reputations, shaping perceptions and driving growth; Saltwater Stone delivers a comprehensive range of PR, advertising, events and design services to the marine industry
PR & Press
Unrivalled industry contacts and experience enable Saltwater Stone to create the most effective PR strategies to communicate clients’ messages, enhance reputations and ultimately drive sales.
Using in-depth understanding and knowledge of the industry’s media, Saltwater Stone develops and implements cost-effective advertising strategies that produce outstanding results for clients.
Design & Branding
Bringing ideas to life, Saltwater Stone helps build and transform brands by creating striking imagery and incisive key messaging to communicate with clarity and engage target audiences.
Events & Launches
Saltwater Stone leads in the planning and management of a wide range of events from international boat shows, gala dinners and awards to press conferences and journalist trial days.
PR & press
Communicating with clarity to the people that matter
Working at the heart of the marine industry, Saltwater Stone has developed excellent long-term relationships with the sector’s media to help get clients’ messages in front of the people that matter. With many years’ experience in the leisure, superyacht and commercial sectors, and in-depth knowledge of the industry’s media, shows and exhibitions, its PR team is well-qualified to advise clients about the best events to attend and how to launch new products. When it comes to producing copy for press releases, articles, brochures and exhibition guides, Saltwater Stone’s in-house writers have sound knowledge of yachts, ships and technical equipment, so they can produce relevant, informed and engaging copy.
Managing efficient and effective advertising campaigns
By perpetually analysing the international marine industry’s print and online media, and constantly maintaining its specialist database, Saltwater Stone’s advertising team is always well-informed and able to advise which outlets are most suitable to reach the most people in the right audience. It develops strategic multi-currency campaigns, tailor-made to clients’ needs, while excellent contacts and long-term working relationships mean it can negotiate the best advertising rates, whether for one-off projects or annual campaigns. Advert designs can be produced by Saltwater Stone’s creative studio and all placements are followed up by digital performance tracking and proof of insertion verification.
Design & branding
Visualising your ideas and ambitions
A skilfully crafted design can encapsulate a story while also communicating brand values and ambitions. The bold vision and strength of impact of its creative team’s work sets Saltwater Stone apart from competitors. With long-term experience producing visuals for a range of uses from brand identities, brochures and websites to animated adverts, wall graphics and show stands, Saltwater Stone’s designers use immersive research as the foundation of their work. This provides a deep understanding of clients and their customers, so they can help define, position and clearly communicate a company’s identity and aspirations.
Events & launches
Organising events that exceed expectations
Saltwater Stone’s experience launching maritime products and services is second to none. Its PR and events teams have also helped establish and run major shows, award ceremonies and press days across Europe and the USA. Assistance can be given to lead or support the planning, development or management of a wide range of events, taking care of any aspect from inviting guests and booking speakers to organising AV equipment and catering. Saltwater Stone’s PR and events teams attend many of the most important trade and consumer shows worldwide, to keep abreast of the latest developments and continually maintain and enhance contacts with the media. And their unrivalled experience at these shows allows Saltwater Stone to provide invaluable support and advice to clients.