Brand refresh for the classic yacht broker Sandeman Yacht Company.
Evolution of the existing brand identity, website and advertising for a prestigious broker of heritage, vintage and classic sail and motor yachts.
Refine the brand identity, improve the online presence and revise the print advertising to raise awareness and re-position to national and international audiences.
The client’s aim was to evolve the company’s branding without losing the established character and tone of both the existing website and identity.
- Revised logotype
- Website – complete re-design and build including integration of new content management system
- Full page and fractional print adverts
- Re-branded social media channels
- Stationery suite
- Digital communications
Image, from top: Tablet version of the responsive website; website homepage on smartphone; branded Twitter and Instagram channels; desktop version of website’s homepage and yacht specification page; full page print adverts of yachts offered for sale and brokerage listings; footer graphic device for online collateral.
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