Brand refresh for the classic yacht broker Sandeman Yacht Company.

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Evolution of the existing brand identity, website and advertising for a prestigious broker of heritage, vintage and classic sail and motor yachts.

Refine the brand identity, improve the online presence and revise the print advertising to raise awareness and re-position to national and international audiences.

The client’s aim was to evolve the company’s branding without losing the established character and tone of both the existing website and identity.

Deliverables:

  • Revised logotype
  • Website – complete re-design and build including integration of new content management system
  • Full page and fractional print adverts
  • Re-branded social media channels
  • Stationery suite
  • Digital communications

Image, from top: Tablet version of the responsive website; website homepage on smartphone; branded Twitter and Instagram channels; desktop version of website’s homepage and yacht specification page; full page print adverts of yachts offered for sale and brokerage listings; footer graphic device for online collateral.

For further information about our design studio services, please contact Studio Manager

Tara t.kenny@saltwater-stone.com