Driving digitalization within the commercial shipping industry

Communicating the needs and benefits of shifting to automation with Kongsberg Digital

Kongsberg Digital, part of the Norwegian Kongsberg Group, is a global driving force behind the exciting vision of Maritime 4.0 – a movement to digitalize the shipping industry. Leveraging the power of connected and integrated technologies with Big Data, the company’s 500-strong team is dedicated to unlocking new operational efficiencies, establishing new business models and reducing the environmental impact of maritime and energy industry operations. Digital transformation is still in its infancy in this market and Kongsberg needed us to communicate the benefits of its Kognifai open digital ecosystem as a state-of-the-art enabler, as well as the fundamental shift in thinking required at all levels if data is to guide us on the path to a sustainable future.

Our work has included:

  • PR & media relations
  • Design
  • Media buying
  • Editorial content
  • News releases
  • Conference support
  • Press days
  • Support at international shows
  • Award nomination assistance

Saltwater Stone has supported Kongsberg Digital’s external communications since the company was founded in 2016 by promoting the strength of digital and software expertise across the Kongsberg Group. Kongsberg Digital encompasses a broad portfolio which Saltwater Stone has supported for many years through PR and media relations, as well as design and advertising services. Products we have worked on include world-class drilling and production technology solutions and the most advanced maritime training simulators, through our partnerships with Kongsberg Oil & Gas Technologies and Kongsberg Maritime respectively.

While ensuring potential clients see Kongsberg Digital news in maritime and energy trade publications and websites, we also develop informative technical content on the application of its cutting-edge technology, support its activity at industry exhibitions and help out with its annual Simulator User Conference. Taking a group of journalists along with us to this conference resulted in some great exposure for this important area of Kongsberg Digital business.

Another positive outcome was our nomination of Kongsberg Digital President Hege Skryseth as Digital Change Maker of the Year for the Fathom Smart Ship Awards, at the end of 2017, and subsequent management of the entry process. She won this prestigious award. Hege is the consummate professional, a fantastic communicator and, just like the entire Kongsberg Digital team, incredibly passionate about technology and digitalization.