Brand awareness in Europe for America’s leading marine audio manufacturer
Evolving existing brand combined with PR support for the launch of JL Audio to European markets.
JL Audio, America’s leading marine audio manufacturer approached Saltwater Stone for assistance launching its product range at European boat shows. We were asked to raise JL Audio’s brand’s profile throughout Europe and engage with consumers, large boat manufacturers, superyacht crew and service agents and it was agreed the existing brand personality and visual style needed to be developed to better suit European markets.
The Saltwater Stone design team created a series of graphic elements that worked harmoniously with the brand’s established visual identity and reflected the heritage of the US company.