Raising global awareness and launching a ground-breaking diesel outboard for a full-service client
Working with innovative British diesel outboard manufacturer Cox Powertrain on a long-term campaign to build awareness in the run-up to the launch of its first engine, Saltwater Stone developed high levels of anticipation for the CXO300 across global markets. As the world’s highest-powered diesel outboard, offering many benefits including fuel economy and added safety, this new engine created important opportunities across a number of key sectors; notably commercial, superyachts and recreational. Throughout the CXO300’s multi-year development stages, Saltwater constantly built market interest and media coverage in preparation for its release. Initially, Saltwater attended a range of European and American shows, heightening awareness by arranging interviews with key media outlets. Following on from its launch, and the start of commercial production in 2020, Saltwater continues to support Cox as a full-service marketing partner.