Case Study: ChartCo

Raising brand profile for digital navigation service provider ChartCo

Wide-ranging PR and design support across commercial shipping and superyacht sectors

Leading the way in the development of voyage compliance and digital navigation services, ChartCo provides products for the commercial shipping and superyacht sectors that reduce costs, improve situational awareness and assist with ever-increasing levels of regulatory compliance. Formerly part of the respected Kelvin Hughes group, ChartCo was keen to establish its own identity and increase brand awareness across a wider audience, with the goal of cementing its reputation as a world leader in the creation and supply of navigation products, services and data. Saltwater Stone’s expertise in both the commercial shipping and superyacht sectors was a major factor in securing this contract.

Our work has included:

• PR & media relations
• Press kits & news releases
• Editorial content
• Product launch assistance
• Branding
• Brochure design & content
• Exhibition stand design

During a period of substantial growth for ChartCo, we have raised the firm’s profile by publicising its expansion and new appointments, increasing awareness of the extensive scope of its services and helping to launch new products.

This included assisting with the unveiling of ChartCo OneOcean, a revolutionary new integrated platform, and the upgrade of the firm’s flagship e-navigation module, PassageManager, at SMM Hamburg.

We also liaised with shipping industry media to create content for magazines, highlighting the benefits of ChartCo’s EnviroManager which enables ships’ crews to remain fully compliant around the globe. Alongside this work, our design studio implemented a rebrand and developed a company brand style guide.

For the superyacht division, Saltwater Stone designed and wrote content for a brochure to promote the benefits of ChartCo’s new and improved services to captains and navigation officers at Monaco Yacht Show. Our design studio also created a FleetManager brochure, designed adverts, e-news templates, social media assets, new business stationary and exhibition stands.

ChartCo has now merged with Marine Press to form OneOcean, the largest single digital solutions company in the maritime industry and the global leader in digital navigation and voyage compliance.