From targeted PR with start-up to expanded contract for two global players
After helping to propel Ocean Signal to market leadership, Saltwater support now encompasses its US parent company ACR Electronics.
New company Ocean Signal approached Saltwater Stone just 18 months after it was established. With huge ambitions for growth in both the commercial shipping and leisure marine sectors, the communications and safety at sea specialist had invested in researching and developing a range of innovative new products. Saltwater was involved from the ground up, developing branding and messaging to help ensure the quality of Ocean Signal’s products was recognised by the industry and media. A key breakthrough for the new business was achieved when Saltwater managed a successful product launch at METSTRADE in Amsterdam, with Ocean Signal quickly building on the success with the expansion of its distribution network worldwide. After four successful years and with a growing portfolio of products, Ocean Signal joined worldwide safety leader ACR Electronics, becoming part of a family of renowned brands providing life-saving equipment to the marine, outdoor and aviation industries. Today, Saltwater works on a coordinated PR plan for both companies as they continue to provide the benchmark in the safety and survival sector with new products and initiatives.