Top 10 tips for writing a press release
A press release is a written document informing the media about a particular item of news. They are normally written by PR and communications experts whose job it is to inform targ
How to choose a marine PR agency in 2022
Public relations is the strand of marketing crucial to most businesses. But with the many different marine PR agencies out there, how do you know which one is best for your busines
Viral advertising: keeping competitive in the time of COVID
Advertising budgets may have caught a cold during the lockdown, but some companies have built immunity and are already poised to make a recovery.By its very definition, a pandemic
From a laptop in lockdown: my own personal home truths
I feel entirely confident in assuming that ‘working from home’ has been as much of a mixed blessing for everyone reading this as it has been for me during this strange and worr
Are you content with your content?
‘Content is king’ – it is a well-worn phrase, but perhaps worth resurrecting when considering PR and marketing strategy during the COVID-19 crisis.While it was true well befo
What value does a specialist media monitoring service bring?
We talk to Alexia Fountain and Louise Smith about how their work tracking, reporting and analysing maritime media coverage for Saltwater Stone clients facilitates the creation of b
COVID-19: Adapting to a new reality
Senior PR Account Executive Jemima Molyneux discusses methods to help businesses weather the storm The rapid spread of coronavirus has brought unprecedented uncertainty into our li
Four simple tips for planning your next ad campaign
Although 2020 may still seem far off, the planning season is fast approaching. So, drawing on many years’ experience advising clients about advertising in the maritime media, weâ
The power of paper in a digital age
It still pays to give print advertising due consideration says Saltwater Stone’s Georgina Bartlett.Although increasing digitalisation is transforming our lives for the better in
Twenty-two years of Seawork
The Saltwater Stone team talks to Jo Roche about the event’s history and how it has expanded and improved over the last two decades. From the outset Seawork filled a gap in the m