About the role
We are looking for a PR Account Manager to manage a portfolio of clients and promote them to their target audiences. As an influencer of public opinion, the successful candidate will grow brands and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement and social media activity. You will be the key to shaping your client’s reputation and profile and will manage their press coverage.Salary
£32,000-35,000 per annum depending on experience.Responsibilities
- Daily point of contact with key media contacts
- Developing industry, sector, and product focused PR campaigns
- Managing the needs of the client and their accounts
- Contributing to daily meetings, and liaising and updating clients on PR activities
- Keeping abreast of current PR trends and tools
- Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
- Spearheading both traditional PR and social media projects
- Developing news angles, stories, and pitches to further the client’s profile, products, and services.
- Fulfilling the client’s key performance indicators and growing accounts
- Being involved in pitching for new business and developing PR proposals
- Managing a high level of client interaction
- Managing and mentoring junior members of staff
Location & commitments
- Permanent full-time role with hybrid office (Poole – Dorset) and home working
- Monday – Friday (37.5 hours per week) with occasional onsite client visits
- Attendance to support clients at UK & abroad trade shows will be required
- Overtime may be required to ensure client projects are delivered on time
- Weekend work is rare but can occasionally be necessary
Candidate requirements
- High levels of communication – both presentation, verbal, and written skills
- Impressive emotional intelligence and interpersonal expertise
- Flair for creativity, strategic thinking, and innovation
- Strong copywriting and marketing mastery
- Commercially aware and business savvy
- Good industry knowledge and experience in building influential networks
- Solid computer and project management skills
- Outstanding organisation with an ability to manage multiple projects and portfolios
- Service focused and sensitive to confidential information
Qualifications
Graduates with relevant degrees in the arts, media or public relations are desirable. PR qualifications from the PRCA or CIPR are also highly valued. However, a lack of qualifications aren’t necessarily a barrier to entry if you can demonstrate strong interpersonal, writing and project management skills, a creative flair and an interest in the media.
Work experience in related fields including journalism or marketing offers transferable skills to a career in PR and is therefore considered.
Relevant experience
- Experience of directing business to business (B2B) or business to consumer (B2C) PR accounts
- Agency experience is preferred
- Evidence of copywriting, marketing and report writing, social media, event management and client liaison skills
- Strong communication with excellent presentation and data analysis capabilities
- Aptitude to build a network of influencers and press commentators
- Industry knowledge and contacts is beneficial
Company benefits
- Flexible hybrid office and home working option
- Pro-rata 31 days annual leave (including Bank Holidays)
- Employer/employee pension
- Annual performance bonus scheme
- Education funding
- Office located on Poole Quay in the heart of the Old Town with town centre amenities