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THE BENEFITS OF PRESS OFFICES AT EXHIBITIONS & SHOWS

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By Saltwater Stone
April 13, 2018
Category: Our Views

The press office is a key area for journalists to source exhibitor news, schedule interviews and write-up news reports. Communicating your presence at an exhibition or show is just as important as getting your product and stand ready. A good start for getting your message out to the industry is to speak with the exhibition’s press office team. They will be able to inform you of all the opportunities available and update you on any news or technology that is of interest to their supporting media outlets. Be sure to find out the location of th... Continue reading

MEDIA AND MARKETING EXEC 3-6-5

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By Saltwater Stone
March 27, 2018
Category: Our News

It has been 365 days since Izzi Birchall first walked in to the Saltwater Stone office as a Media and Marketing Executive. We caught up with Izzi for an update on her first year: 


“The stark emotion of starting my first day in my dream career was unexplainable. As the year progressed I found myself and my role growing together. I have always been good at building relationships and coming in to the Saltwater team I was surrounded by likeminded, funny, intelligent people. I continued to build rapport with clients and industr... Continue reading

Tags: media marketing advertising exhibitions events sponsorship

SALTWATER STONE REINFORCES COMMITMENT TO SEAWORK INTERNATIONAL

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By Saltwater Stone
March 01, 2018
Category: Our News

We are sponsoring the Press Office at Seawork International (3-5 July 2018) for the 5th consecutive year. 


The Seawork International Press Office, which is managed by the exhibition organisers’ Mercator Media’s in-house PR team, is a communications hub for journalists to source the latest exhibitor news, schedule interviews and report live from the exhibition, conference and European Commercial Marine Awards at this leading European event. 


Saul Trewern, Commercial PR Director commented: “We have attended Se... Continue reading

THE SALTWATER STONE 2017/18 YEARBOOK IS AVAILABLE NOW

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By Saltwater Stone
February 02, 2018
Category: Our News

We are pleased to introduce the second edition of the Saltwater Stone Yearbook, produced to give you a deeper insight into the way we work. The Yearbook has been created together with our design studio and showcases some of the most recent campaigns that the multidisciplinary communications team here at Saltwater Stone has worked on. 


Available to view online now, the Yearbook is being published annually to keep you abreast of the work across the agen... Continue reading

THE FOUR OARSMEN WIN THE ATLANTIC CHALLENGE

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By Saltwater Stone
January 13, 2018
Category: Our News

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Tags: The Four Oarsmen Talisker Whisky Atlantic Challenge

THE FOUR OARSMEN MAINTAIN THE LEAD IN THE ATLANTIC CHALLENGE

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By Saltwater Stone
January 05, 2018
Category: Our News

The Four Oarsmen have just over 700 miles to row for the Antigua finish of the 3,000-mile Talisker Whisky Atlantic Challenge, which started in La Gomera in the Canaries on December 14th. Estimated to land in Antigua on January 14th, The Four Oarsmen have maintained a blistering pace, leading right from the start. 


Under constant pressure from the chasing fleet just a few miles astern, The Four Oarsmen have suffered blistered hands and sore buttocks but remain as determined as ever to st... Continue reading

RECENT WORK: SANDEMAN YACHT COMPANY

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By Tara Kenny
October 02, 2017
Category: DesignerDigests

Brand refresh for the classic yacht broker Sandeman Yacht Company.


Evolution of the existing brand identity, website and advertising for a prestigious broker of heritage, vintage and classic sail and motor yachts.


Refine the brand identity, improve the online presence and revise the print advertising to raise awareness and re-position to national and international audiences.


The client’s aim was to evolve the company’s branding without losing the established c... Continue reading

Tags: Saltwater Stone design advertising maritime creative branding website digital refresh Sandeman Yacht Company Poole Yachting

HISTORY: OUR STORY

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By Saltwater Stone
September 07, 2017
Category: Heritage

Saltwater Stone, then known as BMC PR, was founded in 1991 by Georgina and Clive Bartlett, both of whom had a background in marketing, journalism and PR in the marine industry. Initially, clients were from the leisure side of the industry. As the company developed, the focus also expanded into commercial marine, a sector which grew to become an important factor in the expansion of the business.   

 

After 8 years, BMC had become one of the leading maritime PR companies in the UK. The decision was made to change the na... Continue reading

Tags: Saltwater Stone public relations design media planning advertising social media content maritime

RECENT WORK: INMARSAT GLOBAL LTD

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By Tara Kenny
September 01, 2017
Category: DesignerDigests

Event branding for diamond sponsor at London International Shipping Week


As the diamond sponsor Inmarsat required a strong visual presence at key events and in promoting its long term association with the ‘must attend’ maritime event of the year.


Inmarsat’s maritime marketing team required content and assets to promote its involvement as the diamond sponsor of this global maritime indu... Continue reading

Tags: Saltwater Stone design advertising maritime creative branding key visual LISW2017 Inmarsat

5 MINUTES WITH HEAD OF DESIGN, ALAN

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By Saltwater Stone
June 30, 2017
Category: DesignerDigests

Our design team is headed up by Alan Yorston, who brings over 20 years of experience in branding and design. We caught up with Alan to find out more about what makes him tick.


1. Why should a potential client choose Saltwater Stone for their design?


“Our skills, proven track record, knowledge and creativity but also being commercially minded and realistic to what the market can accept and customers/clients are comfortable with. There’s a memorable design principle called MAYA by the industrial designer Raymond... Continue reading

EUROPEAN COMMERCIAL MARINE AWARDS

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By Saltwater Stone
June 30, 2017
Category: Events

Staged at Seawork International earlier in June, the inaugural European Commercial Marine Awards was created to celebrate innovation in the industry at this important exhibition for the commercial workboat market. 


Our team, including Georgina Bartlett and Izzi Birchall, were delighted to be involved for the first time in supporting Mercator Media to develop the format, liaising with the audio visual team, caterers and... Continue reading

15 YEAR ANNIVERSARY FOR SAUL

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By Saltwater Stone
June 30, 2017
Category: Our News

It was a summer’s day in June 2002 that Director, Saul Trewern joined the team. A former magazine Group Editor, Saul, a true wordsmith, has a wealth of writing experience and a strong aptitude for technical writing, as well as a good insight into the world of publishing. 


Saul quickly discovered his path within the company and specialised in PR for the commercial marine market. Here at Saltwater Stone, he has worked with major companies operating within commercial shipping, offshore & energy, subsea & scientific re... Continue reading

SUCCESSFUL LAUNCH FOR THE CHRIS-CRAFT CALYPSO 30 AT PALMA BOAT SHOW

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By Saltwater Stone
June 30, 2017
Category: Events

Last month the Saltwater team attended the annual Palma Boat Show and Palma Superyacht Show, which ran in parallel with the event, to assist with the official European press launch of the new Chris-Craft Calypso 30 sports boat and organise sea trials of the boat after the show. 


We were working with Chris-Craft Balearics, the official distributor of the Chris-Craft range in Mallorca, Ibiza and Menorca and a division of Princess Mot... Continue reading

THE CHANGING FACE OF PR

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By Saltwater Stone
June 30, 2017
Category: Our Views

As we celebrate Saul Trewern’s 15 year anniversary at Saltwater Stone, we rewind to 2002 and remind ourselves of how the business of PR has changed for the company over the years.


Press photos were taken and transparencies were sent out by post, along with a hard copy of a press release. It cost less than 30p, less than half of a stamp today, to post a release to a UK address.


Although results are seen quicker today, with the immediacy of getting news published via online publications, social media and on your own blo... Continue reading

MAKING THE MOST OUT OF SPONSORSHIP

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By Saltwater Stone
June 30, 2017
Category: Our Views

Saltwater Stone has been involved in various aspects of sponsorship over the years, from supporting an event to negotiating packages for clients. Most recently, we have returned from Seawork International 2017, where Saltwater Stone sponsored the press office for the fourth consecutive year. Branded pop-up banners and branded materials were used, we also shared news in the lead-up, and ran a social media campaign surrounding the exhibition to support our sponsorship activity. 


If you have recently signed a sponsorship deal, in... Continue reading

A TOUR OF AN RNLI LIFEBOAT CENTRE

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By Saltwater Stone
June 09, 2017
Category: Our Views

Written by Izzi Birchall

 

As part of the recent Superyacht UK AGM hosted at the RNLI Lifeboat College, we were invited to join a tour of the All-Weather Lifeboat Centre which opened two years ago, here in Poole. We jumped at the chance to find out more about the work behind the development and build of the lifeboats.


Starting the tour in the boatyard, our guide revealed all the facts about the oran... Continue reading

Tags: RNLI lifeboat

RECENT WORK: JOTUN MARINE COATINGS

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By Tara Kenny
June 01, 2017
Category: DesignerDigests

Advertising campaign for Jotun’s tank coatings product range


Print and online product advertising to raise awareness of tank coatings product range for Jotun Marine Coatings, a subsidiary of the Jotun Group, a leading supplier of paints and powder coatings worldwide.


Jotun’s marketing team wanted to clearly communicate the benefits and advantages of Jotun’s tank coatings product range as it had become apparent decisions to purchase were based more on perception than technical... Continue reading

Tags: Saltwater Stone design advertising maritime creative branding key visual coatings paint

RAYMARINE/FLIR PRESS EVENT, ITALY

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By Saltwater Stone
May 04, 2017
Category: Events

Written by Karen Bartlett 


We have just returned from a highly successful Raymarine and FLIR press event, which took place on the fabulous Lake Maggiore in Italy. We were delighted to host 50 key journalists from 15 countries, over the three day event. 


As our first major undertaking since being appointed by our client in March, Saltwater Stone was part of the organising team working alongside FLIR Maritime’s marketing team and Rayma... Continue reading

Tags: FLIR Raymarine press event launch public relations maritime marine

STRENGTH TO STRENGTH FOR DESIGN STUDIO

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By Saltwater Stone
May 04, 2017
Category: Our News

It’s been nearly a year since Saltwater became Saltwater Stone to expand our capabilities in design, branding and advertising, and we are proud to report that we have already become a significant provider of creative services to major brands in the marine industry. 


Existing Saltwater Stone clients, such as JL Audio and Coppercoat, have benefitted... Continue reading

Tags: Design branding advertising maritime marine

MEDIA AND MARKETING EXECUTIVE

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By Saltwater Stone
May 04, 2017
Category: Our News

Our team has expanded with the appointment of Izzi Birchall as Media and Marketing Executive. 


Izzi has a degree in TV and Radio Production and previously specialised in Internal Communications at a technology services company. We extend a warm welcome to Izzi, who will be working with our media buying department, supporting client advertising campaigns.

Continue reading
Tags: media marketing advertising communications
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