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SOCIAL MEDIA SELF-REFLECTION

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By Saltwater Stone
October 05, 2018
Category: Our Views

Struggling to keep up with newsfeeds, connection requests and posts to craft? You may feel as if you’ve jumped on the bandwagon and joined too many social media platforms, especially if time spent on them is eating into other tasks. If so, look back and consider why you initially joined.


Business or pleasure?

In this blog, we’ll focus on business profiles, but it is a good idea to differentiate between how you use platforms for socialising and how you use them differen... Continue reading

KEEPING YOUR SOCIAL MEDIA PRESENCE AFLOAT THIS SHOW SEASON

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By Saltwater Stone
September 07, 2018
Category: Our Views

Your new products are ready for launch, your team is briefed, the branded collateral has been delivered and the exhibition stand is looking spot on. 


With the autumn boat show season upon us, and so many tasks to complete to be ahead of the game, planning a social media campaign may well be at the lower end of your to-do list. But, if you regularly use social media to engage with customers and the industry, now is not a good time to stop. 


As time is at a premium, these three tips might just give you some encour... Continue reading

CLICK-THROUGH RATES, ADVERTISING AND ME

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By Saltwater Stone
August 24, 2018
Category: Our Views

Click-through rates are an important form of data to consider when analysing the success of online advertising campaigns. We chatted with Izzi, our Senior Executive - Media and Marketing, who explained why we should take note of these percentages:


First things first, what is a CTR% and why should I use it?
I’m glad you asked! It’s a handy indicator that highlights the amount of traffic your online advert is attracting. To calculate, simply take the number of visitors who clicked on your advert, divide this by the number of impr... Continue reading

ADVERTISING TRICKS OF THE TRADE

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By Saltwater Stone
August 09, 2018
Category: Our Views

We’ve been sharing all things advertising this month, so what better time to divulge some of our expertise as media buyers.


For the latest in our #AdvertisingAugust series, we highlight some key points to consider when dissecting a media pack.


Wrong Year?


Check the date of the audit – is it the most recent? We’ve come across the odd publisher who has sneakily used the previous year’s report if the most recent one is less attractive.... Continue reading

IT’S SUMMER. WHY ARE YOU TALKING ABOUT AUTUMN SO SOON?

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By Saltwater Stone
August 03, 2018
Category: Our Views

Many of us have been enjoying this summer’s heatwave and taking every opportunity to enjoy the cool breeze of the coastline, get out on the water, and take our holidays, so it’s difficult to believe the busy autumn show season will also soon be upon us. 


If, like us, you’re about to attend a number of boat shows, these tips for hosting press gatherings at multiple events may help you to get more out of your PR campaign this autumn – or indeed any time of the year. Focusing on traditional face-to-face engagement, they will... Continue reading

I AM NEW TO ADVERTISING. WHAT DO I NEED TO KNOW?

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By Saltwater Stone
August 02, 2018
Category: Our Views

For those setting out to implement their first advertising campaign for their company, brand, product or service, our media team have put together a handy introduction outlining the most important points to consider.


1. Set a realistic budget. Look beyond the cost of placement. Consider artwork creation, resizes, copywriting and translation costs.   


2. Decide what you want to achieve. While you may not be able to trace all buying behaviours or actions back to your advert, there are certain actions that can be d... Continue reading

Tags: Advertising advert media buying brand artwork magazines publications online media

SEAWORK CONTINUES TO BE HUGE BENEFIT TO CLIENTS

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By Saltwater Stone
July 06, 2018
Category: Events

Seawork International 2018, celebrating its 21st show, has drawn to a close after three successful days at Mayflower Park (3 – 5 July) and remains a flagship show for Saltwater Stone’s clients. 


Managing Director of Saltwater Stone Georgina Bartlett said: “As Seawork Press Office sponsor for the fifth year we were delighted with this year’s show. As in previous years the quality of visitors and exhibitors makes our attendance truly worthwhile. We look forward to returning next year.”


Saltwater Stone clients exhibitin... Continue reading

THE BENEFITS OF PRESS OFFICES AT EXHIBITIONS & SHOWS

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By Saltwater Stone
April 13, 2018
Category: Our Views

The press office is a key area for journalists to source exhibitor news, schedule interviews and write-up news reports. Communicating your presence at an exhibition or show is just as important as getting your product and stand ready. A good start for getting your message out to the industry is to speak with the exhibition’s press office team. They will be able to inform you of all the opportunities available and update you on any news or technology that is of interest to their supporting media outlets. Be sure to find out the location of th... Continue reading

MEDIA AND MARKETING EXEC 3-6-5

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By Saltwater Stone
March 27, 2018
Category: Our News

It has been 365 days since Izzi Birchall first walked in to the Saltwater Stone office as a Media and Marketing Executive. We caught up with Izzi for an update on her first year: 


“The stark emotion of starting my first day in my dream career was unexplainable. As the year progressed I found myself and my role growing together. I have always been good at building relationships and coming in to the Saltwater team I was surrounded by likeminded, funny, intelligent people. I continued to build rapport with clients and industr... Continue reading

Tags: media marketing advertising exhibitions events sponsorship

SALTWATER STONE REINFORCES COMMITMENT TO SEAWORK INTERNATIONAL

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By Saltwater Stone
March 01, 2018
Category: Our News

We are sponsoring the Press Office at Seawork International (3-5 July 2018) for the 5th consecutive year. 


The Seawork International Press Office, which is managed by the exhibition organisers’ Mercator Media’s in-house PR team, is a communications hub for journalists to source the latest exhibitor news, schedule interviews and report live from the exhibition, conference and European Commercial Marine Awards at this leading European event. 


Saul Trewern, Commercial PR Director commented: “We have attended Se... Continue reading

THE SALTWATER STONE 2017/18 YEARBOOK IS AVAILABLE NOW

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By Saltwater Stone
February 02, 2018
Category: Our News

We are pleased to introduce the second edition of the Saltwater Stone Yearbook, produced to give you a deeper insight into the way we work. The Yearbook has been created together with our design studio and showcases some of the most recent campaigns that the multidisciplinary communications team here at Saltwater Stone has worked on. 


Available to view online now, the Yearbook is being published annually to keep you abreast of the work across the agen... Continue reading

THE FOUR OARSMEN WIN THE ATLANTIC CHALLENGE

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By Saltwater Stone
January 13, 2018
Category: Our News

Continue reading

Tags: The Four Oarsmen Talisker Whisky Atlantic Challenge

THE FOUR OARSMEN MAINTAIN THE LEAD IN THE ATLANTIC CHALLENGE

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By Saltwater Stone
January 05, 2018
Category: Our News

The Four Oarsmen have just over 700 miles to row for the Antigua finish of the 3,000-mile Talisker Whisky Atlantic Challenge, which started in La Gomera in the Canaries on December 14th. Estimated to land in Antigua on January 14th, The Four Oarsmen have maintained a blistering pace, leading right from the start. 


Under constant pressure from the chasing fleet just a few miles astern, The Four Oarsmen have suffered blistered hands and sore buttocks but remain as determined as ever to st... Continue reading

RECENT WORK: SANDEMAN YACHT COMPANY

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By Tara Kenny
October 02, 2017
Category: DesignerDigests

Brand refresh for the classic yacht broker Sandeman Yacht Company.


Evolution of the existing brand identity, website and advertising for a prestigious broker of heritage, vintage and classic sail and motor yachts.


Refine the brand identity, improve the online presence and revise the print advertising to raise awareness and re-position to national and international audiences.


The client’s aim was to evolve the company’s branding without losing the established c... Continue reading

Tags: Saltwater Stone design advertising maritime creative branding website digital refresh Sandeman Yacht Company Poole Yachting

HISTORY: OUR STORY

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By Saltwater Stone
September 07, 2017
Category: Heritage

Saltwater Stone, then known as BMC PR, was founded in 1991 by Georgina and Clive Bartlett, both of whom had a background in marketing, journalism and PR in the marine industry. Initially, clients were from the leisure side of the industry. As the company developed, the focus also expanded into commercial marine, a sector which grew to become an important factor in the expansion of the business.   

 

After 8 years, BMC had become one of the leading maritime PR companies in the UK. The decision was made to change the na... Continue reading

Tags: Saltwater Stone public relations design media planning advertising social media content maritime

RECENT WORK: INMARSAT GLOBAL LTD

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By Tara Kenny
September 01, 2017
Category: DesignerDigests

Event branding for diamond sponsor at London International Shipping Week


As the diamond sponsor Inmarsat required a strong visual presence at key events and in promoting its long term association with the ‘must attend’ maritime event of the year.


Inmarsat’s maritime marketing team required content and assets to promote its involvement as the diamond sponsor of this global maritime indu... Continue reading

Tags: Saltwater Stone design advertising maritime creative branding key visual LISW2017 Inmarsat

5 MINUTES WITH HEAD OF DESIGN, ALAN

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By Saltwater Stone
June 30, 2017
Category: DesignerDigests

Our design team is headed up by Alan Yorston, who brings over 20 years of experience in branding and design. We caught up with Alan to find out more about what makes him tick.


1. Why should a potential client choose Saltwater Stone for their design?


“Our skills, proven track record, knowledge and creativity but also being commercially minded and realistic to what the market can accept and customers/clients are comfortable with. There’s a memorable design principle called MAYA by the industrial designer Raymond... Continue reading

EUROPEAN COMMERCIAL MARINE AWARDS

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By Saltwater Stone
June 30, 2017
Category: Events

Staged at Seawork International earlier in June, the inaugural European Commercial Marine Awards was created to celebrate innovation in the industry at this important exhibition for the commercial workboat market. 


Our team, including Georgina Bartlett and Izzi Birchall, were delighted to be involved for the first time in supporting Mercator Media to develop the format, liaising with the audio visual team, caterers and... Continue reading

15 YEAR ANNIVERSARY FOR SAUL

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By Saltwater Stone
June 30, 2017
Category: Our News

It was a summer’s day in June 2002 that Director, Saul Trewern joined the team. A former magazine Group Editor, Saul, a true wordsmith, has a wealth of writing experience and a strong aptitude for technical writing, as well as a good insight into the world of publishing. 


Saul quickly discovered his path within the company and specialised in PR for the commercial marine market. Here at Saltwater Stone, he has worked with major companies operating within commercial shipping, offshore & energy, subsea & scientific re... Continue reading

SUCCESSFUL LAUNCH FOR THE CHRIS-CRAFT CALYPSO 30 AT PALMA BOAT SHOW

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By Saltwater Stone
June 30, 2017
Category: Events

Last month the Saltwater team attended the annual Palma Boat Show and Palma Superyacht Show, which ran in parallel with the event, to assist with the official European press launch of the new Chris-Craft Calypso 30 sports boat and organise sea trials of the boat after the show. 


We were working with Chris-Craft Balearics, the official distributor of the Chris-Craft range in Mallorca, Ibiza and Menorca and a division of Princess Mot... Continue reading

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