The Four Oarsmen have just over 700 miles to row for the Antigua finish of the 3,000-mile Talisker Whisky Atlantic Challenge, which started in La Gomera in the Canaries on December 14th. Estimated to land in Antigua on January 14th, The Four Oarsmen have maintained a blistering pace, leading right from the start.
Under constant pressure from the chasing fleet just a few miles astern, The Four Oarsmen have suffered blistered hands and sore buttocks but remain as determined as ever to st... Continue reading
Brand refresh for the classic yacht broker Sandeman Yacht Company.
Evolution of the existing brand identity, website and advertising for a prestigious broker of heritage, vintage and classic sail and motor yachts.
Refine the brand identity, improve the online presence and revise the print advertising to raise awareness and re-position to national and international audiences.
The client’s aim was to evolve the company’s branding without losing the established c... Continue reading
Saltwater Stone, then known as BMC PR, was founded in 1991 by Georgina and Clive Bartlett, both of whom had a background in marketing, journalism and PR in the marine industry. Initially, clients were from the leisure side of the industry. As the company developed, the focus also expanded into commercial marine, a sector which grew to become an important factor in the expansion of the business.
After 8 years, BMC had become one of the leading maritime PR companies in the UK. The decision was made to change the na... Continue reading
Event branding for diamond sponsor at London International Shipping Week
As the diamond sponsor Inmarsat required a strong visual presence at key events and in promoting its long term association with the ‘must attend’ maritime event of the year.
Inmarsat’s maritime marketing team required content and assets to promote its involvement as the diamond sponsor of this global maritime indu... Continue reading
Our design team is headed up by Alan Yorston, who brings over 20 years of experience in branding and design. We caught up with Alan to find out more about what makes him tick.
1. Why should a potential client choose Saltwater Stone for their design?
“Our skills, proven track record, knowledge and creativity but also being commercially minded and realistic to what the market can accept and customers/clients are comfortable with. There’s a memorable design principle called MAYA by the industrial designer Raymond... Continue reading
Saltwater Stone has been involved in various aspects of sponsorship over the years, from supporting an event to negotiating packages for clients. Most recently, we have returned from Seawork International 2017, where Saltwater Stone sponsored the press office for the fourth consecutive year. Branded pop-up banners and branded materials were used, we also shared news in the lead-up, and ran a social media campaign surrounding the exhibition to support our sponsorship activity.
If you have recently signed a sponsorship deal, in... Continue reading
Staged at Seawork International earlier in June, the inaugural European Commercial Marine Awards was created to celebrate innovation in the industry at this important exhibition for the commercial workboat market.
Our team, including Georgina Bartlett and Izzi Birchall, were delighted to be involved for the first time in supporting Mercator Media to develop the format, liaising with the audio visual team, caterers and... Continue reading
It was a summer’s day in June 2002 that Director, Saul Trewern joined the team. A former magazine Group Editor, Saul, a true wordsmith, has a wealth of writing experience and a strong aptitude for technical writing, as well as a good insight into the world of publishing.
Saul quickly discovered his path within the company and specialised in PR for the commercial marine market. Here at Saltwater Stone, he has worked with major companies operating within commercial shipping, offshore & energy, subsea & scientific re... Continue reading
Last month the Saltwater team attended the annual Palma Boat Show and Palma Superyacht Show, which ran in parallel with the event, to assist with the official European press launch of the new Chris-Craft Calypso 30 sports boat and organise sea trials of the boat after the show.
We were working with Chris-Craft Balearics, the official distributor of the Chris-Craft range in Mallorca, Ibiza and Menorca and a division of Princess Mot... Continue reading
As we celebrate Saul Trewern’s 15 year anniversary at Saltwater Stone, we rewind to 2002 and remind ourselves of how the business of PR has changed for the company over the years.
Press photos were taken and transparencies were sent out by post, along with a hard copy of a press release. It cost less than 30p, less than half of a stamp today, to post a release to a UK address.
Although results are seen quicker today, with the immediacy of getting news published via online publications, social media and on your own blo... Continue reading
Written by Izzi Birchall
As part of the recent Superyacht UK AGM hosted at the RNLI Lifeboat College, we were invited to join a tour of the All-Weather Lifeboat Centre which opened two years ago, here in Poole. We jumped at the chance to find out more about the work behind the development and build of the lifeboats.
Starting the tour in the boatyard, our guide revealed all the facts about the oran... Continue reading
Advertising campaign for Jotun’s tank coatings product range
Print and online product advertising to raise awareness of tank coatings product range for Jotun Marine Coatings, a subsidiary of the Jotun Group, a leading supplier of paints and powder coatings worldwide.
Jotun’s marketing team wanted to clearly communicate the benefits and advantages of Jotun’s tank coatings product range as it had become apparent decisions to purchase were based more on perception than technical... Continue reading
Written by Karen Bartlett
We have just returned from a highly successful Raymarine and FLIR press event, which took place on the fabulous Lake Maggiore in Italy. We were delighted to host 50 key journalists from 15 countries, over the three day event.
As our first major undertaking since being appointed by our client in March, Saltwater Stone was part of the organising team working alongside FLIR Maritime’s marketing team and Rayma... Continue reading
It’s been nearly a year since Saltwater became Saltwater Stone to expand our capabilities in design, branding and advertising, and we are proud to report that we have already become a significant provider of creative services to major brands in the marine industry.
Our team has expanded with the appointment of Izzi Birchall as Media and Marketing Executive.
Izzi has a degree in TV and Radio Production and previously specialised in Internal Communications at a technology services company. We extend a warm welcome to Izzi, who will be working with our media buying department, supporting client advertising campaigns.Continue reading
Our new pro bono client, The Four Oarsmen, will put their bodies and minds to the ultimate test by rowing 3,000 nautical miles unaided across the demanding Atlantic Ocean. They are aiming to make a real difference by raising money and awareness for MIND and Spinal Research, two charities close to their hearts.
A former Saltwater Stone client and friend of The Four Oarsmen approached us to see whether we could utilise our experience to assist the team with PR, social media and mark... Continue reading
We have attended Seawork International since the exhibition first opened and have seen its importance grow over the years. It is now celebrating its 20th annivers... Continue reading
Image courtesy of Sandeman Yacht Company
We are delighted to announce that the Saltwater Stone design team has been selected by specialist classic yacht broker Sandeman Yacht Company for a new digital design project.
Sandeman Yacht Company is a UK based prestigious broker of heritage, vintage and classic sail and motor yachts. Its website sandemanyachtcompany.co.uk provides an overview of the yachts for sale to a worldwide market.
We will be commenci... Continue reading
As part of our brief, we will provide an extensive PR and media relations service to develop brand identity, introduce new products and projects, and support press events and exhibition representation in the region. We are part of the organising team for a major press event, hosting 50 members of the media, in Italy this week to support... Continue reading
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