After weeks of solid planning and an immense build up, I finally got to see what all the fuss was about. It has only been a few months since I joined the Saltwater Stone team and coming from a technology background, the marine industry is a whole new kettle of fish.
Representing our clients and being a part of the show really opened my eyes into such an interesting industry and the many diverse businesses that are involved all round the world. While trying not to lose my bearings and get lost in the tremendous trade show, wha... Continue reading
We caught up with one of our PR Account Managers, Karen, on her return from this year’s Fort Lauderdale Boat Show (FLIBS). Here’s what she had to say:
What did you enjoy most about the show?
“The hospitality of Americans never fails to disappoint me. They always extend such a warm welcome to visitors. I found FLIBS very relaxed and friendly, and communication was easy.”
Was anything different about running a press event at a US show in compa... Continue reading
At this time of year, it always feels like we’re cutting a movie trailer when it comes to creating our yearbook. We’ve already made the film, our last year of work, and now it’s time to select some of the highlights to produce a varied and enticing snapshot of what we’ve been up to.
Now in its third edition, the Saltwater Stone Yearbook was introduced to give deeper insight into the way we operate and includes some of the most interesting campaigns we’ve been involved with over the past 12 months. We’re all so proud of th... Continue reading
Struggling to keep up with newsfeeds, connection requests and posts to craft? You may feel as if you’ve jumped on the bandwagon and joined too many social media platforms, especially if time spent on them is eating into other tasks. If so, look back and consider why you initially joined.
Business or pleasure?
In this blog, we’ll focus on business profiles, but it is a good idea to differentiate between how you use platforms for socialising and how you use them differen... Continue reading
Your new products are ready for launch, your team is briefed, the branded collateral has been delivered and the exhibition stand is looking spot on.
With the autumn boat show season upon us, and so many tasks to complete to be ahead of the game, planning a social media campaign may well be at the lower end of your to-do list. But, if you regularly use social media to engage with customers and the industry, now is not a good time to stop.
As time is at a premium, these three tips might just give you some encour... Continue reading
Click-through rates are an important form of data to consider when analysing the success of online advertising campaigns. We chatted with Izzi, our Senior Executive - Media and Marketing, who explained why we should take note of these percentages:
First things first, what is a CTR% and why should I use it?
I’m glad you asked! It’s a handy indicator that highlights the amount of traffic your online advert is attracting. To calculate, simply take the number of visitors who clicked on your advert, divide this by the number of impr... Continue reading
We’ve been sharing all things advertising this month, so what better time to divulge some of our expertise as media buyers.
For the latest in our #AdvertisingAugust series, we highlight some key points to consider when dissecting a media pack.
Check the date of the audit – is it the most recent? We’ve come across the odd publisher who has sneakily used the previous year’s report if the most recent one is less attractive.... Continue reading
Many of us have been enjoying this summer’s heatwave and taking every opportunity to enjoy the cool breeze of the coastline, get out on the water, and take our holidays, so it’s difficult to believe the busy autumn show season will also soon be upon us.
If, like us, you’re about to attend a number of boat shows, these tips for hosting press gatherings at multiple events may help you to get more out of your PR campaign this autumn – or indeed any time of the year. Focusing on traditional face-to-face engagement, they will... Continue reading
For those setting out to implement their first advertising campaign for their company, brand, product or service, our media team have put together a handy introduction outlining the most important points to consider.
1. Set a realistic budget. Look beyond the cost of placement. Consider artwork creation, resizes, copywriting and translation costs.
2. Decide what you want to achieve. While you may not be able to trace all buying behaviours or actions back to your advert, there are certain actions that can be d... Continue reading
Seawork International 2018, celebrating its 21st show, has drawn to a close after three successful days at Mayflower Park (3 – 5 July) and remains a flagship show for Saltwater Stone’s clients.
Managing Director of Saltwater Stone Georgina Bartlett said: “As Seawork Press Office sponsor for the fifth year we were delighted with this year’s show. As in previous years the quality of visitors and exhibitors makes our attendance truly worthwhile. We look forward to returning next year.”
Saltwater Stone clients exhibitin... Continue reading
The press office is a key area for journalists to source exhibitor news, schedule interviews and write-up news reports. Communicating your presence at an exhibition or show is just as important as getting your product and stand ready. A good start for getting your message out to the industry is to speak with the exhibition’s press office team. They will be able to inform you of all the opportunities available and update you on any news or technology that is of interest to their supporting media outlets. Be sure to find out the location of th... Continue reading
It has been 365 days since Izzi Birchall first walked in to the Saltwater Stone office as a Media and Marketing Executive. We caught up with Izzi for an update on her first year:
“The stark emotion of starting my first day in my dream career was unexplainable. As the year progressed I found myself and my role growing together. I have always been good at building relationships and coming in to the Saltwater team I was surrounded by likeminded, funny, intelligent people. I continued to build rapport with clients and industr... Continue reading
We are sponsoring the Press Office at Seawork International (3-5 July 2018) for the 5th consecutive year.
The Seawork International Press Office, which is managed by the exhibition organisers’ Mercator Media’s in-house PR team, is a communications hub for journalists to source the latest exhibitor news, schedule interviews and report live from the exhibition, conference and European Commercial Marine Awards at this leading European event.
Saul Trewern, Commercial PR Director commented: “We have attended Se... Continue reading
We are pleased to introduce the second edition of the Saltwater Stone Yearbook, produced to give you a deeper insight into the way we work. The Yearbook has been created together with our design studio and showcases some of the most recent campaigns that the multidisciplinary communications team here at Saltwater Stone has worked on.
The Four Oarsmen have just over 700 miles to row for the Antigua finish of the 3,000-mile Talisker Whisky Atlantic Challenge, which started in La Gomera in the Canaries on December 14th. Estimated to land in Antigua on January 14th, The Four Oarsmen have maintained a blistering pace, leading right from the start.
Under constant pressure from the chasing fleet just a few miles astern, The Four Oarsmen have suffered blistered hands and sore buttocks but remain as determined as ever to st... Continue reading
Brand refresh for the classic yacht broker Sandeman Yacht Company.
Evolution of the existing brand identity, website and advertising for a prestigious broker of heritage, vintage and classic sail and motor yachts.
Refine the brand identity, improve the online presence and revise the print advertising to raise awareness and re-position to national and international audiences.
The client’s aim was to evolve the company’s branding without losing the established c... Continue reading
Saltwater Stone, then known as BMC PR, was founded in 1991 by Georgina and Clive Bartlett, both of whom had a background in marketing, journalism and PR in the marine industry. Initially, clients were from the leisure side of the industry. As the company developed, the focus also expanded into commercial marine, a sector which grew to become an important factor in the expansion of the business.
After 8 years, BMC had become one of the leading maritime PR companies in the UK. The decision was made to change the na... Continue reading
Event branding for diamond sponsor at London International Shipping Week
As the diamond sponsor Inmarsat required a strong visual presence at key events and in promoting its long term association with the ‘must attend’ maritime event of the year.
Inmarsat’s maritime marketing team required content and assets to promote its involvement as the diamond sponsor of this global maritime indu... Continue reading
Our design team is headed up by Alan Yorston, who brings over 20 years of experience in branding and design. We caught up with Alan to find out more about what makes him tick.
1. Why should a potential client choose Saltwater Stone for their design?
“Our skills, proven track record, knowledge and creativity but also being commercially minded and realistic to what the market can accept and customers/clients are comfortable with. There’s a memorable design principle called MAYA by the industrial designer Raymond... Continue reading
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